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Why you must be online
"You
might think that because you are local you can only sell
your products to local clients, but by having a website
you can attract potential clients from all over. You may
never know whether the visitor on your website is a poor
guy from some town a 1000 miles away, or a company
executive browsing the internet from a local hotel room
looking for products, opportunities or services (which may
be yours) such as a dentist or for a replacement part for
his laptop"
Online marketing can be applied to every business... no
matter what kind of product or service you sell.
Don't believe me? Let me give you an example...
Let's pretend you own a hair salon. Obviously people are
not going to search online for a hair salon; they're going
to look in their yellow pages, get a recommendation from a
friend, etc... Your hair salon caters to a local market,
not a global market. So why should your salon be online?
Because if you're a smart business warrior, every time
someone comes to your salon to have their hair cut, you're
going to get their e-mail address from them while they are
paying you. Then you're going to make a note of the date
and kind of service you performed for them.
There is a lot of power in doing something like this!
Why? Because three weeks from now when you realize
business is slow you can simply sit down and write your
customers an e-mail...
Dear [insert customer name
here]:
Thank you for your visit on March 14th 2003 for a cut and
perm. I just wanted to write and thank you for your
business. I also wanted to let you know that for the week
starting April 1, 2003, we're offering a special 20%
percent discount on hair cuts to all of our valued
customers.
However, you must book your appointment in the next 48
hours for this to apply.
We look forward to seeing you again soon.
Regards
[your name]
at L'Air Hair Studio
Once you've sent your e-mail, you can be sure that your
phones will start ringing and the seats of your salon will
fill very quickly. I guarantee it. Will this technique
generate more business?
Definitely!
How much time did it take you? Almost none!
Did it cost you anything? No!
Are they going to come back? Of course! Why would they go
back to the salon down the street that doesn't communicate
with them when you are not only keeping in touch with
them, but offering them an incentive to come back? All you
need to do is remind that you're there. And it costs you
nothing!
This is the beauty of the Internet. Every business - I
don't care who you are or what you do - should be online.
If you're not online, you're losing money!
Is this technique going to make you rich? No, it isn't.
Is it going to make you more money? Absolutely!
Use the Internet creatively. Don't just do things the
standard way...be unique! Use the Internet to create the
kind of loyalty and rapport that turns a first time
customer into a lifetime customer!
You see, by providing this kind of amazing service, you
going to make your customers feel special. Your business
will stand out in their minds because you have taken the
time to develop a bond - a feeling of communication - that
draws them back.
It's easy to do, it works, and it takes no time at all
when you use the right software.
However, I think we should realise that this isn't going
to last forever, so get in while the going is good! Soon,
more entrepreneurs are going to catch on and realize that
techniques like these could really increase their
business. But guess who will have beaten them to the
punch? You!
Because you discovered it first.
There are some significant advantages to promoting your
business online as opposed to offline. These include...
- The online aspect of your business can be easily
automated so that it demands very little of your time
and attention
- You can work at your own pace
- Much lower lead costs! The expense of getting new
customers is a fraction of what it costs using traditional
media.
- Access to more customers! You can attract a broad
customer base from around the world while spending very
little on advertising. [This is virtually impossible to
accomplish using traditional media.]
- Lower risk! Testing new ideas, new products, and
new sales copy costs you virtually nothing!
Compared to traditional advertising media, online
marketing is ridiculously quick, cheap and easy. On the
Net, you can test your ads in a matter of hours with
almost no expense.
Where
else can you place an ad and start receiving orders within
an hour?
With the compliments of:
Peter Carruthers
Business
Warriors |
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